About
A house of
well-made software.
Purvell builds small, focused tools for independent businesses — the kind that work quietly, charge fairly, and don't demand your attention every morning.
What we do
We build one thing at a time, and we build it right.
The name Purvell comes from to purvey — to supply something of quality with care and deliberateness. Provisions. Expertise. Good tools. That's the frame we work inside.
Most software companies optimise for growth. We optimise for quality. That means fewer products, slower launches, and a much higher bar for what earns a place on the shelf. It also means every product that ships is one we'd happily use ourselves.
Our first product is ReviewPilot — an automated review request tool for Shopify merchants. It sends AI-written, perfectly timed emails after order fulfillment, so merchants get real reviews without lifting a finger.
ReviewPilot — review requests
that actually get replies.
Shopify native
Installs directly from the Shopify App Store. No third-party accounts, no copy-pasting API keys.
AI-written emails
Each email is written by AI using the customer's name and the products they bought. Personal without being manual.
Zero config
Works out of the box. Set the delay, turn it on. That's it. Advanced settings are there if you want them.
How we work
Four principles we don't compromise on.
Crafted, not cloned
Every tool starts from a real, specific problem. We don't look at markets and fill gaps — we look at merchants and fix frustrations. If a problem isn't worth solving well, we don't solve it at all.
One thing at a time
We don't run a portfolio of half-finished ideas. One product gets all the attention until it's right. Then the next one. This is how you make things that actually work, as opposed to things that merely exist.
Built to last
Software that keeps running quietly is worth more than software that launches loudly. We write for maintainability, document for future humans, and resist the urge to rewrite things that are working.
Plainly priced
One clear price, stated up front. No manufactured tiers designed to confuse, no dark patterns nudging you into the expensive plan, no surprises on the invoice. What you see is what you pay.
FAQ
Common questions.
What is Purvell?
Purvell is a software house that builds small, focused tools for independent businesses. We ship one thing at a time and only when it's ready. Our first product is ReviewPilot, an automated review request tool for Shopify merchants.
What is ReviewPilot?
ReviewPilot is a Shopify app that automatically sends AI-written review request emails to customers after their order is fulfilled. It integrates directly with Shopify, requires no configuration, and sends emails at the right time — not too early, not too late.
How do I contact Purvell?
Email us at [email protected]. We read every message.
Where is Purvell based?
Purvell is an independent software business operating online.
What does Purvell mean?
To purvey means to supply something of quality — provisions, goods, expertise — with care and deliberateness. That's what we try to do with software.